Martech Strategy Lead — Enterprise Growth & CDP

Vmlenterprisesolutions; Chicago (IL); Hybrid; USD 75,000 - 180,000; Full time

Job summary

WPP Enterprise Solutions seeks an Associate Director of Martech Technology Strategy to guide Mazda North America Operations’ enterprise Martech roadmap. You will connect business goals to technology decisions across CDP, CRM, personalization, taxonomy, and data governance, collaborating with Mazda and partners to drive measurable growth.

The role requires strong day-to-day strategy partnership with stakeholders, and a minimum of four days in-office per week with travel to Mazda locations as

Qualifications

• Bachelor’s degree in a related field is required.
• 6+ years of experience in technology strategy, marketing tech, or enterprise platforms.
• Experience shaping roadmaps across multiple teams and platforms.
• Strong knowledge of Martech ecosystems including CDP, CRM, personalization and analytics.
• Experience with Adobe and Salesforce marketing solutions.
• Excellent written and verbal communication skills.

Responsibilities

• Support Mazda Martech roadmap end-to-end across CDP, CRM, personalization, taxonomy and data engineering.
• Translate business priorities into workstream plans, requirements, and governance inputs.
• Develop materials to support make/buy/partner decisions in the Martech ecosystem.
• Identify risks and dependencies, elevating them with clear paths forward.
• Collaborate with cross-functional teams and partner vendors to drive outcomes.
• Lead workshops and executive alignment sessions to turn inputs into a plan.

Skills

Technology Strategy

Cross-Functional Leadership

Enterprise Platform Delivery

Martech Ecosystems

Strategic Analysis

Communication Skills

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or related field

Tools

Adobe Experience Platform

Real-Time CDP

Adobe Journey Optimizer

Customer Journey Analytics

Adobe Experience Manager

Adobe Target

Salesforce Marketing Cloud

Claravine

Domo

TransUnion

LiveRamp

The Trade Desk

DV360

Google Ads

Salesforce CRM

WPP Open

Job description

WPP Enterprise Solutions seeks an Associate Director of Martech Technology Strategy to guide Mazda North America Operations’ enterprise Martech roadmap. You will connect business goals to technology decisions across CDP, CRM, personalization, taxonomy, and data governance, collaborating with Mazda and partners to drive measurable growth.

The role requires strong day-to-day strategy partnership with stakeholders, and a minimum of four days in-office per week with travel to Mazda locations as