Director of Martech Strategy & Enterprise Roadmap

WPP Enterprise Solutions; New York (NY); On-site; USD 100,000 - 230,000; Full time

Job summary

WPP Enterprise Solutions is seeking a Director of Martech Technology Strategy for Mazda North America Operations. This role shapes the enterprise Martech roadmap, translating business goals into technology strategy, data governance, and platform decisions to drive measurable growth.

The candidate will lead audience governance, taxonomy programs, and cross-functional partnerships across Mazda and key partners, with substantial in-office time and travel as needed.

Qualifications

• 8+ years of experience in technology strategy, marketing technology strategy, digital transformation, business architecture, consulting, or enterprise platform strategy.
• Experience owning or shaping enterprise technology roadmaps across multiple teams, platforms, and stakeholders.
• Strong knowledge of Martech ecosystems, including CDP, CRM, personalization, analytics, customer journey orchestration, media activation, content operations, and data governance.
• Experience with Adobe Experience Platform, Real-Time CDP, Adobe Journey Optimizer, Customer Journey Analytics, Adobe Experience Manager, Adobe Target, or Salesforce Marketing Cloud.

Responsibilities

• Own Mazda Martech roadmap and lead technology strategy across CDP, CRM, personalization, taxonomy, analytics, and data engineering.
• Translate priorities into sequenced strategy, roadmaps, and fundable use cases for cross-functional teams.
• Provide clear recommendations on build, buy, partner, defer, or stop decisions across the Martech ecosystem.
• Lead governance across taxonomy, naming conventions, metadata standards, and audience definitions.

Education

Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, Strategy, or a related field

Job description

WPP Enterprise Solutions is seeking a Director of Martech Technology Strategy for Mazda North America Operations. This role shapes the enterprise Martech roadmap, translating business goals into technology strategy, data governance, and platform decisions to drive measurable growth.

The candidate will lead audience governance, taxonomy programs, and cross-functional partnerships across Mazda and key partners, with substantial in-office time and travel as needed.