Senior MarTech & AI Implementation Lead

Highmark Health; Denver (CO); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Senior MarTech & Operations Lead to blend technology, process, and people to scale marketing efforts. You will own the MarTech roadmap, manage AI integration, and partner with IT and product teams to optimize operations.

Reporting to the Director of MarTech and Operations, you will guide budgeting, resource planning, and vendor relationships while driving change across the department. This role requires strong leadership and a data-driven mindset.

Qualifications

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics.
• 5 years of experience in business & operational process optimization within a marketing context.
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions (e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.).
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Responsibilities

• Lead the advancement and maturity of the marketing technology stack and AI integration.
• Oversee the development and implementation of marketing operational strategies and plans.
• Develop training and change management programs for marketing and experience team members.
• Actively participate in cross-functional teams representing marketing in corporate prioritization and planning.

Skills

MarTech

CRM

CDP

Analytics

AI integration

Vendor management

Cross-functional

Education

Bachelor's degree

Master's degree

Tools

Mulesoft

ETL tools

Apache

Job description

Highmark Health is seeking a Senior MarTech & Operations Lead to blend technology, process, and people to scale marketing efforts. You will own the MarTech roadmap, manage AI integration, and partner with IT and product teams to optimize operations.

Reporting to the Director of MarTech and Operations, you will guide budgeting, resource planning, and vendor relationships while driving change across the department. This role requires strong leadership and a data-driven mindset.