MarTech & AI Transformation Lead

Highmark Health; Lansing (MI); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health seeks a MarTech & Operations leader to blend technology, process, and people to scale marketing efforts and foster collaboration. The role focuses on expanding AI-enabled MarTech capabilities, managing vendor relationships, and delivering roadmaps across the department.

You will report to the Director of MarTech and Operations, drive day-to-day optimization, and coordinate with IT product managers to plan budgets and resources for current and future needs.

Qualifications

• 5 years of professional experience in the MarTech domain including, CRM, CDP, MMP, Analytics, and model-driven targeting.
• 5 years in business & operational process optimization within a marketing context.
• 5 years of data architecture design (data lake/warehouse) and familiarity with ETL processes and tools.
• 5 years of professional experience integrating MarTech solutions and middleware platforms (CRM, ERP, CDP, Mulesoft, Apache).
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features.

Responsibilities

• Lead advancement of the MarTech stack and AI integration to support marketing strategies and campaigns.
• Oversee budgeting, forecasting, and resource allocation for the marketing department.
• Develop training and change management programs for MarTech adoption.
• Participate in cross-functional alignment and technology discussions.

Skills

MarTech domain

CRM

CDP

MMP

Analytics

Model-driven targeting

Business process optimization

Data architecture

Data lake/warehouse

ETL

MarTech integrations

Middleware platforms

Product roadmap

AI in marketing

Education

Bachelor's degree in marketing / business / technology management

Master's degree in marketing / business / technology management

Tools

CRM

ERP

CDP

Mulesoft

Apache

Job description

Highmark Health seeks a MarTech & Operations leader to blend technology, process, and people to scale marketing efforts and foster collaboration. The role focuses on expanding AI-enabled MarTech capabilities, managing vendor relationships, and delivering roadmaps across the department.

You will report to the Director of MarTech and Operations, drive day-to-day optimization, and coordinate with IT product managers to plan budgets and resources for current and future needs.