MarTech & AI Strategy Lead

Highmark Health; Austin (TX); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health seeks a MarTech & Operations leader to blend technology, process, and people, accelerating marketing technology and AI adoption across the department. You will own roadmaps, vendor relations, and platform integrations while collaborating with IT, analytics, and compliance teams.

The role emphasizes budget planning, resource forecasting, and continuous improvement to support current and future marketing initiatives. Reports to the Director of MarTech and Operations.

Qualifications

• 5+ years of MarTech experience including CRM, CDP, MMP, Analytics, and model-driven targeting.
• 5+ years of business & operational process optimization within a marketing context.
• 5+ years of data architecture design (data lake/warehouse) and ETL familiarity.
• 5+ years of integrating MarTech solutions and middleware platforms.
• 3 years of experience defining prioritized product roadmaps and features.

Responsibilities

• Technology: lead advancement of marketing technology stack and AI integration; manage roadmaps and platform integrations.
• Process: develop and implement marketing operational strategies; assist budgeting, forecasting, and resource allocation.
• People: develop training and change management programs to maximize adoption of MarTech tools.
• Enterprise Alignment: participate in cross-functional teams representing marketing in broader corporate discussions.
• Other duties as assigned.

Skills

Communication skills

MarTech proficiency

Analytical skills

Cross-functional collaboration

Project management

Change management

AI in marketing

Education

Bachelor's degree in marketing, business, technology

Masters degree (preferred)

Tools

CRM

ERP

CDP

Mulesoft

Apache

Job description

Highmark Health seeks a MarTech & Operations leader to blend technology, process, and people, accelerating marketing technology and AI adoption across the department. You will own roadmaps, vendor relations, and platform integrations while collaborating with IT, analytics, and compliance teams.

The role emphasizes budget planning, resource forecasting, and continuous improvement to support current and future marketing initiatives. Reports to the Director of MarTech and Operations.