MarTech & AI Transformation Lead

Highmark Health; Trenton (NJ); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing Technology Leader to advance the MarTech stack and integrate AI capabilities across the marketing organization. You will partner with IT, data analytics, and procurement to manage roadmaps, vendor relationships, and platform integrations.

The role focuses on optimizing processes, budgeting, and training marketing teams to adopt new tools, driving efficiency and innovation while ensuring compliance and enterprise alignment.

Qualifications

• 5 years of professional MarTech experience (CRM, CDP, MMP, Analytics, model-driven targeting)
• 5 years in business & operational process optimization within a marketing context
• 5 years data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
• 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Responsibilities

• Technology: Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies.
• Process: Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.
• People: Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.
• Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate prioritization, operations, and technology discussions.
• Other duties as assigned or requested

Skills

MarTech leadership

CRM knowledge

Analytics

AI in marketing

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Masters degree in related field

Tools

CRM

ERP

CDP

MMP

ETL tools

MuleSoft

Apache

Job description

Highmark Health is seeking a Marketing Technology Leader to advance the MarTech stack and integrate AI capabilities across the marketing organization. You will partner with IT, data analytics, and procurement to manage roadmaps, vendor relationships, and platform integrations.

The role focuses on optimizing processes, budgeting, and training marketing teams to adopt new tools, driving efficiency and innovation while ensuring compliance and enterprise alignment.