Senior MarTech Lead, Analytics & Privacy

Avita Pharmacy; United States; On-site; USD 124,000 - 167,000; Full time

Benefits offered by this job

Healthcare benefits

Six holidays + personal floating days

401(k) with company match

Parental leave

Job summary

Avita Care Solutions seeks a Sr. MarTech Lead to steer the organization’s marketing technology stack, analytics, and privacy governance. You will partner with Marketing, Product/IT, Security, and Legal to design tracking, measurement, and data integration across web platforms and CRM/EHR systems.

You will lead the development of dashboards for daily to monthly insights, manage vendor data requirements, and ensure HIPAA compliance while optimizing campaigns and digital experiences.

Qualifications

• Bachelor’s degree required; master’s preferred.
• 10+ years in marketing technology, digital analytics, or related field.
• Healthcare/telehealth experience preferred.

Responsibilities

• Design, implement, maintain, and validate tracking infrastructure (GA4, GTM, cookies/pixels, server-side tracking).
• Build and maintain Power BI dashboards providing lead, campaign, and funnel insights.
• Translate data insights into actionable recommendations for campaigns and vendors.
• Ensure HIPAA/privacy and data governance across data flows and vendors.
• Oversee websites and digital properties, including hosting, performance, and security integrations.
• Stay current on privacy, browser changes, and data strategies; propose measurement changes.

Skills

GA4

GTM

Marketing analytics

Data governance

Server-side tracking

Privacy governance

WordPress

Cloudflare

SQL

Stakeholder collaboration

Education

Bachelor’s degree in Marketing, Analytics, Statistics, Business Intelligence, Data Science, or related field

Tools

WordPress

Salesforce

HubSpot

Google Ads

Meta Ads Manager

Google Analytics 4

Asana

SEMrush

Cloudflare

Job description

Avita Care Solutions seeks a Sr. MarTech Lead to steer the organization’s marketing technology stack, analytics, and privacy governance. You will partner with Marketing, Product/IT, Security, and Legal to design tracking, measurement, and data integration across web platforms and CRM/EHR systems.

You will lead the development of dashboards for daily to monthly insights, manage vendor data requirements, and ensure HIPAA compliance while optimizing campaigns and digital experiences.