AI-Driven MarTech Leader: Marketing Ops & Automation

Highmark Health; Louisiana (MO); Hybrid; USD 86,400 - 138,600; Full time

Job summary

Highmark Health is seeking a Marketing Technologist who will lead the integration and advancement of our marketing technology stack. This remote position requires 5 years of experience in MarTech and a strong understanding of analytics and CRM solutions.

The ideal candidate will collaborate with cross-functional teams to optimize processes, manage vendor relationships, and enhance marketing strategies focused on AI.

Qualifications

• 5 years experience in MarTech including CRM, CDP, and analytics.
• 5 years in business and operational process optimization.
• Experience in data architecture design and familiarity with ETL.
• Experience integrating MarTech solutions and middleware platforms.

Responsibilities

• Lead the advancement of the marketing technology stack.
• Oversee marketing operational strategies and support budgeting.
• Develop training programs for team members on MarTech tools.
• Participate in cross-functional corporate technology discussions.

Skills

Verbal communication

Written communication

Analytical skills

Project planning

Problem-solving

Education

Bachelor's degree in marketing or related field

Tools

CRM software

ETL tools

MarTech solutions

Job description

Highmark Health is seeking a Marketing Technologist who will lead the integration and advancement of our marketing technology stack. This remote position requires 5 years of experience in MarTech and a strong understanding of analytics and CRM solutions.

The ideal candidate will collaborate with cross-functional teams to optimize processes, manage vendor relationships, and enhance marketing strategies focused on AI.