MarTech Lead — AI-Driven Marketing

Highmark Health; United States; Remote; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a MarTech & Operations leader within the Marketing & Experience department to advance the marketing technology stack and AI integration. You will own roadmaps, vendor relationships, and platform integrations while collaborating across IT, data analytics, compliance, and procurement to optimize budgets and resources.

The role reports to the Director of MarTech and Operations and focuses on process optimization, automation, and ongoing improvements to support current and

Qualifications

• 5+ years in the MarTech domain (CRM, CDP, MMP, Analytics)
• 5+ years in marketing context process optimization
• 5 years in data architecture design (data lake/warehouse)
• 5 years integrating MarTech solutions and middleware
• 3 years analyzing business requirements and defining product roadmap

Responsibilities

• Lead advancement of the martech stack and AI integration across marketing
• Oversee budgeting, forecasting, and resource allocation for marketing
• Develop training and change management programs for adoption
• Participate in cross-functional teams representing marketing
• Manage day-to-day vendor relationships and platform roadmaps

Skills

MarTech

AI integration

Budget management

Vendor management

Cross-functional collaboration

Data analytics

Project planning

Change management

Communication

Education

Bachelor's degree in marketing, business administration, technology management

Master's degree preferred

Tools

CRM

CDP

MMP

Analytics tools

ETL tools

Mulesoft

Apache

Job description

Highmark Health is seeking a MarTech & Operations leader within the Marketing & Experience department to advance the marketing technology stack and AI integration. You will own roadmaps, vendor relationships, and platform integrations while collaborating across IT, data analytics, compliance, and procurement to optimize budgets and resources.

The role reports to the Director of MarTech and Operations and focuses on process optimization, automation, and ongoing improvements to support current and