Marketing Technologist: AI-Driven MarTech & Data Strategy

Highmark Health; Olympia (WA); Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a dynamic MarTech leader to advance the marketing technology stack and AI integration. You will manage day-to-day vendor relationships, drive roadmaps, and partner with IT and product teams to optimize budgets and resources.

The role requires strong leadership, strategic thinking, and hands-on experience with CRM, CDP, and analytics to support evolving marketing campaigns. Office- or remote-based position with cross-functional impact.

Qualifications

• 5+ years in the MarTech domain (CRM, CDP, MMP, Analytics)
• 5+ years in marketing process optimization
• 5 years data architecture/design
• 5 years integrating MarTech solutions & middleware
• 3 years defining product roadmaps

Responsibilities

• Lead advancement of MarTech and AI integration
• Oversee budgeting, forecasting, and resource allocation for marketing
• Develop training and change management for MarTech tools
• Represent marketing in cross-functional governance and planning

Skills

MarTech

AI integration

Vendor management

Budgeting

Cross-functional

Communication

Education

Bachelor's degree

Masters preferred

Job description

Highmark Health is seeking a dynamic MarTech leader to advance the marketing technology stack and AI integration. You will manage day-to-day vendor relationships, drive roadmaps, and partner with IT and product teams to optimize budgets and resources.

The role requires strong leadership, strategic thinking, and hands-on experience with CRM, CDP, and analytics to support evolving marketing campaigns. Office- or remote-based position with cross-functional impact.