AI-Driven MarTech Lead & Marketing Operations

Highmark Health; Pennsylvania; Hybrid; USD 86,000 - 139,000; Full time

Job summary

Highmark Health is seeking a Marketing & Experience leader to drive the MarTech strategy and AI integration across the department. You will optimize processes, manage budgets, and partner with IT and product teams to deliver roadmaps and platform integrations.

In this role you will develop training, oversee cross-functional governance, and ensure marketing technology supports current and future campaigns while advancing an inclusive, data-driven culture.

Qualifications

• 5 years of professional experience in the MarTech domain including, but not limited to CRM, CDP, MMP, Analytics, and model-driven targeting
• 5 years of experience in business & operational process optimization within a marketing context
• 5 years of professional experience in data architecture design (data lake/warehouse) and familiarity of ETL processes and tools
• 5 years of professional experience integrating MarTech solutions(e.g., CRM, ERP, CDP, etc.) and middleware platforms (e.g., Mulesoft, Apache, etc.)
• 3 years of experience analyzing business and marketing requirements and defining prioritized product roadmap and features to support them.

Responsibilities

• Lead the advancement and maturity of the marketing technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies.
• Oversee the development and implementation of marketing operational strategies and plans. Support budgeting, forecasting, and resource allocation processes for the marketing department, ensuring optimal utilization of funds and technology.
• Develop training and change management programs and services for marketing and experience team members to maximize adoption and ongoing usage of selected MarTech tools and process.
• Act as an important listening engine and feedback loop for barriers preventing adoption and usage, which can be unpacked, road mapped and addressed for iterative improvement.

Skills

MarTech

AI in Marketing

CRM

CDP

Analytics

Data architecture

ETL

Mulesoft

Budget management

Cross-functional collaboration

Education

Bachelor's degree in marketing, business administration, technology management, or related field

Masters degree (preferred)

Tools

CRM

ERP

CDP

Mulesoft

Apache

Job description

Highmark Health is seeking a Marketing & Experience leader to drive the MarTech strategy and AI integration across the department. You will optimize processes, manage budgets, and partner with IT and product teams to deliver roadmaps and platform integrations.

In this role you will develop training, oversee cross-functional governance, and ensure marketing technology supports current and future campaigns while advancing an inclusive, data-driven culture.