Senior Marketing Specialist (On-site)

Vaco; Birmingham (AL); On-site; USD 65,000 - 75,000; Full time

Job summary

Vaco by Highspring in Birmingham, AL is seeking a hands-on Senior Marketing Specialist to own the company’s marketing efforts and build its brand from the ground up. This role blends creative execution with strategic leadership, collaborating with leadership and sales to translate ideas into measurable business results on-site.

The ideal candidate will have a bachelor's in marketing and at least 5 years of experience, with strong digital marketing, messaging, and project management skills to

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience.
• Strong written and verbal communication skills.
• Experience with digital marketing, social media, email campaigns, and content creation.
• Highly organized with attention to detail.

Responsibilities

• Develop and execute the company's overall marketing strategy.
• Manage digital marketing efforts including website, social media, email campaigns, and digital advertising.
• Create marketing materials, presentations, sales collateral, and promotional content.
• Support lead generation and track campaign performance.
• Coordinate trade shows, events, and other industry marketing initiatives.
• Partner with sales to develop materials and campaigns.
• Manage outside vendors and marketing partners.
• Track marketing metrics and report on performance.

Skills

Communication skills

Self-starter

Team collaboration

Attention to detail

Organizational skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

Marketing platforms/tools

Job description

Job Title: Senior Marketing Specialist

Location: Birmingham, AL (on-site)

Salary Range: $65,000 - $75,000

Birmingham, AL | On-Site | Full-Time

Build the brand. Drive the strategy. Make an impact.

Our client is a growing commercial HVAC representative company in Birmingham, AL, looking for a hands‑on Marketing Specialist to take ownership of its marketing efforts and help build the company's brand presence from the ground up.

This is an exciting opportunity for a creative, organized marketing professional who enjoys wearing multiple hats and wants to have a direct impact on a growing organization.

What You'll Do

• Develop and execute the company's overall marketing strategy and initiatives
• Manage digital marketing efforts, including website, social media, email campaigns, and digital advertising
• Create marketing materials, presentations, sales collateral, and promotional content
• Support lead generation efforts and track campaign performance
• Maintain and organize customer and prospect databases
• Partner closely with the sales team to develop materials and campaigns that support business development
• Coordinate trade shows, events, promotions, and other industry marketing initiatives
• Manage outside vendors, agencies, and marketing partners as needed
• Monitor marketing trends and identify opportunities to strengthen brand awareness
• Track key marketing metrics and provide reporting on campaign performance

What We're Looking For

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• 5+ years of marketing experience
• Strong written and verbal communication skills
• Experience with digital marketing, social media, email marketing, and content creation
• Highly organized with strong attention to detail
• Self-starter who can work independently and take ownership of projects
• Comfortable working in a fast-paced, growing environment
• Proficiency with Microsoft Office and common marketing platforms/tools

Why This Opportunity?

This is more than a traditional marketing role. You'll have the opportunity to build and shape the company's marketing function, work directly with leadership and sales, and see your ideas translated into real business results.

If you're a hands‑on marketer looking for ownership, variety, and the opportunity to make your mark, we'd love to hear from you!

Equal Opportunity Employment

Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law.

Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [e-mail].

Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal.