MARKETING MANAGER (2)

University of Alabama at Birmingham; Birmingham (AL); Hybrid; USD 55,000 - 80,000; Full time

Job summary

University of Alabama at Birmingham (UAB) is seeking a Marketing Manager to lead marketing activities for university products and services, including market planning, development, and measurement. The role emphasizes brand governance and coordination with Facilities, Parking Transportation, and external vendors.

The position manages university-wide marketing initiatives to increase brand awareness and support recruitment, while overseeing merchandise production and distribution and events

Qualifications

• Bachelor's degree in Advertising, Marketing, Public Relations or related field and five (5) years of related experience required.
• Experience with marketing technology and analytics to drive decisions.

Responsibilities

• Brand operations and governance across campus and affiliates.
• Campaigns and Marketing Engagement to increase brand awareness.
• Plan and manage university-wide marketing initiatives and events.
• Develop and oversee a university marketing research panel to gather feedback.

Skills

Project management

Brand governance

Marketing analytics

Education

Bachelor's degree in Advertising, Marketing, Public Relations or related field

Job description

Job Description - MARKETING MANAGER (2) (T238350)

MARKETING MANAGER (2) - ( T238350 )

Description

Manages marketing activities associated with products and services, including market planning (prioritizing market segments and developing marketing plans for key products/services), market development (creating markets, via advertising, direct marketing, telemarketing, product/service promotions, and public relations) and market measurement (determine the success or failure of plans and promotions). Monitors marketing activity and develops measurement tools to track results of marketing activity and makes recommendations regarding the success or failure of plans and promotions. Manages ongoing marketing activities associated with access and information management to maintain and keep current product and service information located in consumer and physician oriented publications. Develops and monitors project and /or service line budget to assure estimates and actual expenses reconcile. Assists in developing annual budget for assigned marketing areas. Coordinates all service line and/or target marketing monthly meetings to review work in progress, identifies new services or marketing opportunities and reviews volume, service or image benchmarks with operational units. Stays up to date on competitive threats, marketing trends and regional and national marketing programs related to assigned marketing area.

• Brand operations and governance.
• Oversees university brand operations, approval processes and physical brand assets to ensure consistent application of the UAB brand across campus and affiliated locations.
• Manages the university's campus banner and environmental branding program, including coordination with Facilities, Parking Transportation, UAB Health System and external vendors.
• Manage marketing approval workflows, ensuring compliance with university brand standards, trademark guidelines and approved vendor requirements.
• Assist with Collegiate Licensing Company (CLC) approvals and retail branding reviews.
• Monitor and report on approval processes, licensing activity and brand compliance while identifying opportunities for process improvement.
• Maintain documentation and operational standards that support efficient, consistent brand management.
• Campaigns and Marketing Engagement.
• Manages the planning, coordination and execution of university-wide marketing initiatives that increase brand awareness, support student recruitment, and strengthen stakeholder engagement.
• Support production, ordering, and distribution of promotional merchandise for university marketing initiatives.
• Plan and manage brand awareness events and community partnership opportunities.
• Develop and oversee a university marketing research panel to gather timely feedback from students, faculty and staƯ through surveys, focus groups and other research methods.
• Supports marketing approval processes and workflows

Salary Range: $55,180 - $80,000

Qualifications

Bachelor's degree in Advertising, Marketing, Public Relations or a related field and five (5) years of related experience required. Work experience may NOT substitute for education requirement.

Preferred:

• Detail-oriented, technology-forward and collaborative professional with excellent project management skills, sound judgment and the ability to balance customer service with brand stewardship.
• Strong writer, strategic thinker, highly organized project manager, and comfortable using marketing technology and analytics to drive decisions.

UAB is an Equal Employment/Equal Educational Opportunity Institution dedicated to providing equal opportunities and equal access to all individuals regardless of race, color, religion, ethnic or national origin, sex (including pregnancy), genetic information, age, disability, and veteran's status. As required by Title IX, UAB prohibits sex discrimination in any education program or activity that it operates. Individuals may report concerns or questions to UAB's Assistant Vice President and Senior Title IX Coordinator. The Title IX notice of nondiscrimination is located at uab.edu/titleix.

Primary Location

University

Job Category

Professional & Managerial

Organization

170000000 Office of Marketing & Communications

Employee Status

Regular

Shift : Day/1st Shift

Work Arrangement (final schedule to be determined by the department/hiring manager) : Hybrid Eligible