Marketing Specialist 1 4P/193

4P Consulting Inc.; Birmingham (AL); On-site; USD 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist I to support marketing initiatives and enhance customer journeys. This role emphasizes collaboration across teams, requiring strong communication skills and a foundational understanding of customer-centric strategies. You will engage in project coordination, content management, and usability design efforts to improve customer satisfaction. If you have a passion for marketing and a desire to make a meaningful impact on customer experiences, this is the perfect opportunity for you!

Qualifications

• Intermediate proficiency in Microsoft Office Suite is essential.
• Strong communication and presentation skills are required.

Responsibilities

• Support marketing initiatives through administrative and coordination tasks.
• Create and manage content using Microsoft Office Suite.

Skills

Communication Skills

Project Coordination

Customer-Centric Strategies

Engagement Strategies

Tools

Microsoft Office Suite

Microsoft Teams

Job description

Marketing Specialist I

Location- Birmingham, AL

Contract- 1 Month

Position Summary

The Marketing Specialist I supports the execution of marketing initiatives by leveraging strong communication skills, basic project coordination experience, and an understanding of customer-centric strategies. This role requires collaboration across teams and a focus on enhancing customer journeys, engagement, and user experience through foundational marketing knowledge and tools.

Key Responsibilities

• Support marketing and customer experience initiatives through administrative, research, and coordination tasks.

• Create, edit, and manage content and materials using Microsoft Office Suite (Teams, Word, PowerPoint, Excel, Outlook).

• Participate in the development of customer-focused materials by applying knowledge of customer journeys, buyer personas, and engagement strategies.

• Collaborate with team members via Microsoft Teams to assist in planning and presenting marketing initiatives.

• Assist with usability and experience design efforts as part of improving customer interaction and satisfaction.

• Contribute to tracking and reporting on customer engagement and satisfaction metrics.

Required Qualifications

• Intermediate proficiency in Microsoft Office Suite (Teams, Excel, Word, PowerPoint, Outlook)

• Strong communication and presentation skills, in both in-person and virtual settings

• Foundational understanding of customer journeys, buyer’s journeys, or personas

Preferred Qualifications

• Prior experience in the utilities industry

• 1 year of experience in project management

• 2 years in technology customer support or customer service

• 3 years in usability or customer experience design

• Foundational knowledge of Account-Based Marketing (ABM)

• Working understanding of B2B customer engagement and satisfaction metrics