Brand & Growth Marketing Lead - On-Site Birmingham

Vaco; Birmingham (AL); On-site; USD 65,000 - 75,000; Full time

Job summary

Vaco by Highspring in Birmingham, AL is seeking a hands-on Senior Marketing Specialist to own the company’s marketing efforts and build its brand from the ground up. This role blends creative execution with strategic leadership, collaborating with leadership and sales to translate ideas into measurable business results on-site.

The ideal candidate will have a bachelor's in marketing and at least 5 years of experience, with strong digital marketing, messaging, and project management skills to

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of marketing experience.
• Strong written and verbal communication skills.
• Experience with digital marketing, social media, email campaigns, and content creation.
• Highly organized with attention to detail.

Responsibilities

• Develop and execute the company's overall marketing strategy.
• Manage digital marketing efforts including website, social media, email campaigns, and digital advertising.
• Create marketing materials, presentations, sales collateral, and promotional content.
• Support lead generation and track campaign performance.
• Coordinate trade shows, events, and other industry marketing initiatives.
• Partner with sales to develop materials and campaigns.
• Manage outside vendors and marketing partners.
• Track marketing metrics and report on performance.

Skills

Communication skills

Self-starter

Team collaboration

Attention to detail

Organizational skills

Education

Bachelor's degree in Marketing, Communications, Business, or related field

Tools

Microsoft Office

Marketing platforms/tools

Job description

Vaco by Highspring in Birmingham, AL is seeking a hands-on Senior Marketing Specialist to own the company’s marketing efforts and build its brand from the ground up. This role blends creative execution with strategic leadership, collaborating with leadership and sales to translate ideas into measurable business results on-site.

The ideal candidate will have a bachelor's in marketing and at least 5 years of experience, with strong digital marketing, messaging, and project management skills to