Senior Marketing Ops Analyst — SFMC & Data Cloud

SiriusXM Radio, Inc.; Virginia (MN); On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop personalized, data-driven experiences that engage subscribers and drive retention. You will work with Salesforce Marketing Cloud and Salesforce Data Cloud to build audiences, automate journeys, and translate business needs into scalable campaigns.

You will collaborate with marketing and cross-functional teams, ensure QA, monitor performance, and contribute to governance and process improvements.

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Contact Builder, SQL)
• 1+ years of Salesforce Data Cloud experience, including audience creation and activation
• Strong SQL skills and experience with large relational datasets
• Experience building customer segments and lifecycle marketing campaigns
• Understanding of customer identity resolution, data modeling, and audience governance
• Experience troubleshooting complex marketing automation and data integration issues
• SFMC and/or Salesforce Data Cloud certifications are a plus

Responsibilities

• Audience Development & Segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases.
• Campaign Execution & Delivery across Direct Mail, Email, In-Vehicle Messaging, and Paid Media with on-time delivery.
• Automation & Journey Building including decision splits and multi-channel experiences.
• Quality Assurance & Post-Launch Monitoring of audience eligibility, personalization logic, and journey functionality.
• Stakeholder Collaboration with marketing teams to translate business requirements into automated solutions.
• Project Coordination to define dates and keep initiatives on track.
• Operational Excellence documenting technical requirements, governance, and deployment processes.

Skills

SFMC Expertise

Journey Builder

SQL

Data Cloud

Audience Segmentation

Lifecycle Campaigns

Data Modeling

Tools

Salesforce Data Cloud

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop personalized, data-driven experiences that engage subscribers and drive retention. You will work with Salesforce Marketing Cloud and Salesforce Data Cloud to build audiences, automate journeys, and translate business needs into scalable campaigns.

You will collaborate with marketing and cross-functional teams, ensure QA, monitor performance, and contribute to governance and process improvements.