Senior Marketing Ops Analyst - Salesforce & Data Cloud

SiriusXM; Georgia; On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to craft data-driven customer experiences using Salesforce Marketing Cloud and Salesforce Data Cloud. You will build sophisticated audiences, design automated journeys, and coordinate multi-channel campaigns that drive subscriber engagement and retention.

The role requires hands-on SFMC, Data Cloud, and SQL expertise, with a focus on lifecycle marketing and cross-functional collaboration.

Qualifications

• Typically requires 3+ years of hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Contact Builder, and SQL
• 1+ years of experience with Salesforce Data Cloud (or another enterprise CDP), including audience creation and activation
• Strong SQL skills and experience working with large relational datasets
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences

Responsibilities

• Audience Development & Segmentation: Build and maintain sophisticated audiences and segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases.
• Campaign Execution & Delivery: Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media ensuring on-time delivery, accuracy, and alignment with business goals.
• Automation & Journey Building: design and manage journeys including decision splits, and complex logic, and multi-channel experiences.
• Quality Assurance & Post-Launch Monitoring: Validate audience eligibility, personalization logic, and journey functionality through QA before deployment; monitor journey performance and troubleshoot issues.
• Stakeholder Collaboration: Partner with marketing teams and cross-functional stakeholders to translate business requirements into automated solutions.
• Project Coordination: Define dates, support the management of project timelines, and coordinate with stakeholders to keep initiatives on track.
• Operational Excellence: Document technical requirements, audience and journey logic, campaign configurations, and deployment processes; follow governance and QA practices.

Skills

SFMC Journey Builder

SQL Skills

Audience Segmentation

Lifecycle Marketing

Data Cloud

Problem Solving

Communication

Stakeholder Collaboration

Tools

Salesforce Data Cloud

Automation Studio

Contact Builder

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to craft data-driven customer experiences using Salesforce Marketing Cloud and Salesforce Data Cloud. You will build sophisticated audiences, design automated journeys, and coordinate multi-channel campaigns that drive subscriber engagement and retention.

The role requires hands-on SFMC, Data Cloud, and SQL expertise, with a focus on lifecycle marketing and cross-functional collaboration.