Marketing Ops Senior Analyst — SFMC & Data Cloud

SiriusXM; New York (NY); On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is hiring a Senior Analyst, Marketing Operations to develop and deliver personalized, data-driven experiences across Salesforce Marketing Cloud. You will build audiences, automate journeys, and collaborate with cross-functional teams to drive subscriber engagement and retention.

Lead initiatives using Salesforce Data Cloud and Marketing Cloud, orchestrating complex journeys and ensuring QA before deployment. Strong SQL and data governance knowledge are essential for success in this role.

Qualifications

• Experience with Salesforce Marketing Cloud and Journey Builder.
• Strong SQL skills and ability to work with large datasets.
• Experience building customer segments and lifecycle campaigns.
• Understanding of data governance and customer identity resolution.
• Ability to translate requirements into scalable automation solutions.
• Excellent communication for non-technical stakeholders.

Responsibilities

• Build and maintain audiences and segmentation in Salesforce Data Cloud.
• Support multi-channel marketing campaigns across Direct Mail, Email, and Paid Media.
• Design and manage customer journeys with decision splits and multi-channel logic.
• QA audience eligibility, personalization logic, and journey functionality.
• Collaborate with marketing and cross-functional teams to automate solutions.
• Assist with project timelines and stakeholder coordination.
• Document requirements and deployment processes, seek process improvements.

Skills

SFMC Expertise

SQL Proficiency

Data Cloud Experience

Audience Segmentation

Lifecycle Campaigns

Marketing Automation

Problem Solving

Communication Skills

Tools

SFMC Tools

Data Cloud

Journey Builder

Job description

SiriusXM is hiring a Senior Analyst, Marketing Operations to develop and deliver personalized, data-driven experiences across Salesforce Marketing Cloud. You will build audiences, automate journeys, and collaborate with cross-functional teams to drive subscriber engagement and retention.

Lead initiatives using Salesforce Data Cloud and Marketing Cloud, orchestrating complex journeys and ensuring QA before deployment. Strong SQL and data governance knowledge are essential for success in this role.