Senior Marketing Ops Analyst — SFMC & Data Cloud

SiriusXM; New Jersey; On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Marketing Operations Analyst to lead data-driven experiences across Salesforce Marketing Cloud and Data Cloud, translating customer data into personalized journeys that engage and retain subscribers. You will build audiences, design automated journeys, and collaborate with marketing and product teams.

The role requires 3+ years in SFMC, SQL proficiency, and a strong analytical mindset.

Qualifications

• 3+ years hands-on Salesforce Marketing Cloud experience including Journey Builder and Automation Studio.
• 1+ years of experience with Salesforce Data Cloud (or another enterprise CDP), including audience creation and activation.
• Strong SQL skills and experience working with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Understanding of customer identity resolution, data modeling, and audience governance.
• Experience troubleshooting complex marketing automation and data integration issues.
• Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus.
• Hands-on experience developing customer segmentation, supporting lifecycle marketing, and leveraging data to drive personalization.
• Must have legal right to work in the U.S.

Responsibilities

• Build and maintain sophisticated audiences and segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases.
• Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media ensuring on-time delivery and alignment with goals.
• Design and manage journeys including decision splits and multi-channel experiences.
• Validate audience eligibility, personalization logic, and journey functionality through QA and monitor journey performance to troubleshoot issues.
• Partner with marketing teams and cross-functional stakeholders to translate business requirements into automated solutions.
• Define project dates and coordinate with stakeholders to keep initiatives on track.
• Document technical requirements, audience and journey logic, campaign configurations, and deployment processes while following QA and governance.

Skills

Salesforce Marketing Cloud

SQL

Audience segmentation

Lifecycle marketing

Data modeling

Problem solving

Communication skills

Automation/Journey building

Tools

Salesforce Data Cloud

SQL tooling

Job description

SiriusXM is seeking a Senior Marketing Operations Analyst to lead data-driven experiences across Salesforce Marketing Cloud and Data Cloud, translating customer data into personalized journeys that engage and retain subscribers. You will build audiences, design automated journeys, and collaborate with marketing and product teams.

The role requires 3+ years in SFMC, SQL proficiency, and a strong analytical mindset.