Senior Marketing Ops Analyst: Personalization & Journeys

SiriusXM; Tennessee; On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM, based in the United States, is seeking a Senior Analyst, Marketing Operations to develop data-driven experiences, build audiences in Salesforce Data Cloud, and orchestrate journeys across channels to boost subscriber engagement and retention. This role requires deep SFMC and Data Cloud expertise, strong SQL skills, and the ability to translate complex data into scalable marketing solutions.

You will collaborate with cross-functional teams and own journey design and QA processes to

Qualifications

• Typically requires 3+ years of hands-on Salesforce Marketing Cloud experience, including Journey Builder, Automation Studio, Contact Builder, and SQL
• 1+ years of experience with Salesforce Data Cloud (or another enterprise CDP), including audience creation and activation
• Strong SQL skills and experience working with large relational datasets
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences
• Understanding of customer identity resolution, data modeling, and audience governance
• Experience troubleshooting complex marketing automation and data integration issues
• Salesforce Marketing Cloud and/or Salesforce Data Cloud certifications are a plus
• Hands-on experience developing customer segmentation, supporting lifecycle marketing, and leveraging data to drive personalization
• Strong problem-solving skills with the ability to work across complex systems and dependencies
• Excellent communication skills, able to translate technical concepts for non-technical stakeholders
• Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
• Must have legal right to work in the U.S.

Responsibilities

• Build and maintain audiences in Salesforce Data Cloud for lifecycle and retention; validate counts and attributes.
• Execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, Paid Media.
• Design and manage journeys with decision splits and multi-channel experiences.
• QA and monitor journey performance; troubleshoot automation issues.
• Collaborate with marketing and cross-functional stakeholders to automate solutions.
• Coordinate project timelines with stakeholders.
• Document requirements, journey logic, configurations; follow governance and QA practices.

Skills

SFMC Expertise

Data Cloud/CDP

SQL Proficiency

Audience Segmentation

Lifecycle Marketing

Problem Solving

Communication

Automation & AI tools

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

Job description

SiriusXM, based in the United States, is seeking a Senior Analyst, Marketing Operations to develop data-driven experiences, build audiences in Salesforce Data Cloud, and orchestrate journeys across channels to boost subscriber engagement and retention. This role requires deep SFMC and Data Cloud expertise, strong SQL skills, and the ability to translate complex data into scalable marketing solutions.

You will collaborate with cross-functional teams and own journey design and QA processes to