Marketing Ops Architect — SFMC & Data Cloud

SiriusXM Radio, Inc.; Princessville (NJ); On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to design and deliver personalized, data-driven experiences using Salesforce Marketing Cloud and Data Cloud. You will build audiences, orchestrate journeys, and collaborate with marketing and cross-functional teams.

The role emphasizes lifecycle marketing, audience governance, and QA to ensure accurate deployments across Direct Mail, Email, and in-vehicle messaging. Strong SQL and Salesforce certifications are preferred.

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience including Journey Builder, Automation Studio, Contact Builder, and SQL.
• 1+ year of Salesforce Data Cloud (or enterprise CDP) experience with audience creation and activation.
• Strong SQL skills and experience with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Certifications in Salesforce Marketing Cloud and/or Salesforce Data Cloud are a plus.

Responsibilities

• Audience Development & Segmentation: Build and maintain sophisticated audiences in Data Cloud for lifecycle, engagement, billing and retention.
• Campaign Execution & Delivery: Support multi-channel campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media.
• Automation & Journey Building: Design and manage journeys with decision splits and multi-channel experiences.
• Quality Assurance: Validate audience eligibility, personalization logic, and journey functionality before deployment.
• Stakeholder Collaboration: Translate business requirements into automated solutions with cross-functional teams.
• Project Coordination: Define dates, manage timelines, and coordinate with stakeholders to keep initiatives on track.
• Operational Excellence: Document requirements, governance, QA, and deployment processes; seek improvements.

Skills

SFMC Expertise

Data Cloud

SQL skills

Audience segmentation

Lifecycle campaigns

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

SQL

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to design and deliver personalized, data-driven experiences using Salesforce Marketing Cloud and Data Cloud. You will build audiences, orchestrate journeys, and collaborate with marketing and cross-functional teams.

The role emphasizes lifecycle marketing, audience governance, and QA to ensure accurate deployments across Direct Mail, Email, and in-vehicle messaging. Strong SQL and Salesforce certifications are preferred.