Senior Marketing Ops Analyst: SFMC Journeys & Data Cloud

SiriusXM Radio, Inc.; Memphis (TN); On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to craft data-driven, personalized experiences using Salesforce Marketing Cloud and Salesforce Data Cloud. The role centers on building audiences, automating journeys, and collaborating with marketing teams to drive subscriber engagement across channels.

You will design complex journeys, validate data and audience logic, and monitor performance while applying strong SQL skills and a focus on QA.

Qualifications

• 3+ years of Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Contact Builder, SQL).
• 1+ year with Salesforce Data Cloud or similar CDP (audience creation/activation).
• Strong SQL skills for large relational datasets.
• Experience building customer segments and lifecycle campaigns.
• Understanding of identity resolution, data modeling, and audience governance.
• Experience troubleshooting marketing automation and data integration issues.
• SFMC and/or Data Cloud certifications are a plus.

Responsibilities

• Audience Development & Segmentation in Salesforce Data Cloud for lifecycle, engagement, billing, retention.
• Campaign Execution across Direct Mail, Email, In-Vehicle Messaging, Paid Media with on-time delivery.
• Automation & Journey Building with complex logic and multi-channel experiences.
• Quality Assurance & Post-Launch Monitoring of audience eligibility and personalization logic.
• Collaborate with marketing teams to translate requirements into automated solutions.
• Coordinate project timelines and stakeholder communications.
• Document technical requirements, deployment processes, and governance practices.

Skills

SFMC

Data Cloud

SQL

Audience segmentation

Lifecycle marketing

QA testing

Problem solving

Communication

Automation

AI tools

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to craft data-driven, personalized experiences using Salesforce Marketing Cloud and Salesforce Data Cloud. The role centers on building audiences, automating journeys, and collaborating with marketing teams to drive subscriber engagement across channels.

You will design complex journeys, validate data and audience logic, and monitor performance while applying strong SQL skills and a focus on QA.