Marketing Ops Lead — SFMC & Data Cloud Journeys

SiriusXM Radio, Inc.; Alabama; On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM Radio, Inc. is seeking a Senior Analyst, Marketing Operations to develop highly personalized, data-driven experiences that drive subscriber engagement and retention.

You will pair hands-on Salesforce Marketing Cloud expertise with Salesforce Data Cloud knowledge to build audiences, automate journeys, and translate complex data requirements into scalable workflows across channels. The role emphasizes journey orchestration, audience governance, QA, and collaboration with marketing teams

Qualifications

• 3+ years of hands-on Salesforce Marketing Cloud experience (Journey Builder, Automation Studio, Contact Builder, SQL).
• 1+ years of experience with Salesforce Data Cloud or similar CDP, including audience creation.
• Strong SQL skills and working with large relational datasets.
• Experience building customer segments and lifecycle campaigns.
• Ability to translate requirements into scalable audience logic and automation.

Responsibilities

• Develop and deliver personalized, data-driven experiences to drive subscriber engagement.
• Build audiences and journeys across multichannel channels (Direct Mail, Email, In-Vehicle Messaging, Paid Media).
• Design and manage journeys with decision splits and complex logic.
• QA audience eligibility, personalization, and journey functionality before deployment.
• Collaborate with marketing and cross-functional teams to translate requirements into automated solutions.
• Help define dates, timelines, and coordinate with stakeholders to keep initiatives on track.
• Document technical requirements, governance, and deployment processes for ongoing optimization.

Skills

SFMC Expertise

Audience segmentation

SQL proficiency

Data Cloud experience

Problem solving

Tools

Salesforce Marketing Cloud (SFMC)

Salesforce Data Cloud

Job description

SiriusXM Radio, Inc. is seeking a Senior Analyst, Marketing Operations to develop highly personalized, data-driven experiences that drive subscriber engagement and retention.

You will pair hands-on Salesforce Marketing Cloud expertise with Salesforce Data Cloud knowledge to build audiences, automate journeys, and translate complex data requirements into scalable workflows across channels. The role emphasizes journey orchestration, audience governance, QA, and collaboration with marketing teams