Senior Marketing Ops Analyst - Data Cloud & Journeys

SiriusXM Radio, Inc.; New York (NY); Hybrid; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop personalized, data-driven experiences that enhance subscriber engagement and retention. You will work with Salesforce Marketing Cloud and Data Cloud to plan and activate audiences, design automated journeys, and translate business needs into scalable experiences across channels.

The role emphasizes hands-on data orchestration, journey building, QA, and cross-functional collaboration to deliver campaigns in a fast-paced media

Qualifications

• 3+ years hands-on Salesforce Marketing Cloud experience including Journey Builder, Automation Studio, Contact Builder, and SQL.
• 1+ years experience with Salesforce Data Cloud or other enterprise CDP including audience creation and activation.
• Strong SQL skills and experience with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Understanding of customer identity resolution, data modeling, and audience governance.

Responsibilities

• Audience Development & Segmentation in Salesforce Data Cloud to support lifecycle, engagement, billing, retention, and other use cases.
• Campaign Execution & Delivery across Direct Mail, Email, In-Vehicle Messaging, and Paid Media.
• Automation & Journey Building with complex logic and multi-channel experiences.
• Quality Assurance & Post-Launch Monitoring of journeys and data issues; troubleshoot automation failures.
• Stakeholder Collaboration to translate business requirements into automated solutions.
• Project Coordination to define dates and manage timelines with stakeholders.
• Operational Excellence documenting requirements, journey logic, configurations, and deployment processes.

Skills

SFMC Expertise

Customer Data

Analytical Skills

SQL & Relational Data

Technical Translation

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to develop personalized, data-driven experiences that enhance subscriber engagement and retention. You will work with Salesforce Marketing Cloud and Data Cloud to plan and activate audiences, design automated journeys, and translate business needs into scalable experiences across channels.

The role emphasizes hands-on data orchestration, journey building, QA, and cross-functional collaboration to deliver campaigns in a fast-paced media