Senior Marketing Ops Lead: SFMC & Data Cloud Journeys

SiriusXM; Alabama; On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM is seeking a Senior Analyst, Marketing Operations to design and deliver data-driven customer journeys and experiences using Salesforce Marketing Cloud and Data Cloud. You will build audiences, automate journeys, and collaborate with cross-functional teams to enable personalized campaigns.

You will translate complex requirements into scalable marketing solutions, validate data and audience accuracy, and support lifecycle campaigns across multiple channels.

Qualifications

• Typically requires 3+ years of hands-on Salesforce Marketing Cloud experience.
• 1+ years of experience with Salesforce Data Cloud.
• Strong SQL skills and experience working with large relational datasets.
• Experience building customer segments, lifecycle campaigns, and personalized marketing experiences.
• Certifications in Salesforce Marketing Cloud and/or Salesforce Data Cloud are a plus.

Responsibilities

• Build and maintain audiences and segmentation in Salesforce Data Cloud.
• Support and execute multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media.
• Design and manage journeys including decision splits, and multi-channel experiences.
• QA and monitor journeys, troubleshoot automation and data issues.
• Collaborate with marketing teams and cross-functional stakeholders to translate requirements into automated solutions.
• Coordinate with stakeholders to define dates and manage project timelines.
• Document technical requirements, audience and journey logic, and deployment processes.

Skills

Salesforce Marketing Cloud

SQL

Audience segmentation

Lifecycle marketing

Data Cloud

Marketing automation

Problem solving

Communication

AI tools like chatGPT

Tools

Journey Builder

Automation Studio

Contact Builder

Data Cloud

Job description

SiriusXM is seeking a Senior Analyst, Marketing Operations to design and deliver data-driven customer journeys and experiences using Salesforce Marketing Cloud and Data Cloud. You will build audiences, automate journeys, and collaborate with cross-functional teams to enable personalized campaigns.

You will translate complex requirements into scalable marketing solutions, validate data and audience accuracy, and support lifecycle campaigns across multiple channels.