Senior Marketing Ops Analyst: Journeys & Data Cloud

SiriusXM Radio, Inc.; Atlanta (GA); On-site; USD 70,000 - 115,000; Full time

Job summary

SiriusXM Radio, Inc. is seeking a Senior Analyst, Marketing Operations to design data-driven customer journeys in Salesforce Marketing Cloud and Data Cloud, translating business requirements into automated experiences that engage and retain subscribers.

You will build audiences, run multi-channel campaigns, and collaborate with marketing and cross-functional teams, while ensuring QA, governance, and timely delivery of initiatives.

Qualifications

• 3+ years hands-on Salesforce Marketing Cloud experience.
• 1+ years Salesforce Data Cloud experience.
• Strong SQL skills with large relational datasets.
• Experience building customer segments and lifecycle campaigns.
• Understanding of data modeling and audience governance.
• Certifications in SFMC/Data Cloud are a plus.
• Excellent communication and problem solving.

Responsibilities

• Build and maintain audiences and segmentation in Salesforce Data Cloud.
• Support multi-channel marketing campaigns across Direct Mail, Email, In-Vehicle Messaging, and Paid Media.
• Design and manage journeys with decision splits and multi-channel experiences.
• QA and monitor journeys; troubleshoot automation issues.
• Collaborate with stakeholders to translate requirements into automated solutions.
• Define dates, manage timelines, and coordinate with stakeholders.
• Document technical requirements and governance practices.

Skills

SFMC Expertise

SQL Skills

Data Cloud

Audience Segmentation

Lifecycle Campaigns

Marketing Automation

Problem Solving

Communication Skills

AI Tools

Identity Resolution

Tools

Salesforce Marketing Cloud

Salesforce Data Cloud

Job description

SiriusXM Radio, Inc. is seeking a Senior Analyst, Marketing Operations to design data-driven customer journeys in Salesforce Marketing Cloud and Data Cloud, translating business requirements into automated experiences that engage and retain subscribers.

You will build audiences, run multi-channel campaigns, and collaborate with marketing and cross-functional teams, while ensuring QA, governance, and timely delivery of initiatives.