Senior Marketing Manager — B2B Data & Demand (Hybrid)

Fivetran, Inc.; New York (NY); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Paid time off (vacation)

Professional development

Team events and virtual happy hours

Monthly cell phone stipend

Mental health resources

Job summary

Fivetran, Inc. is seeking a Senior Marketing Manager to drive regional brand awareness, demand, and pipeline in the Commercial sector.

You’ll lead multi-channel programs, partner with sales to execute 1:1 and 1:Few ABM efforts, and coordinate with product marketing on messaging for target accounts. The role demands a proven track record in B2B lead generation, strong communication, and the ability to manage multiple initiatives in a fast-paced environment.

Qualifications

• 5+ years experience in B2B marketing with a focus on the commercial business market.
• Proven track record of success in developing and executing lead generation programs within the commercial market.
• Excellent communication and collaboration skills, with the ability to build strong relationships across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with a knack for translating data insights into actionable marketing strategies.

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
• Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
• Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.
• 5+ years experience in B2B marketing with a focus on the commercial business market
• Proven track record of success in developing and executing lead generation programs within the commercial market
• Excellent communication and collaboration skills
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Data-driven marketing strategy development and execution

Skills

B2B marketing

ABM campaigns

Multi-channel marketing

Cross-functional collaboration

Data-driven

Tools

DemandBase

Webflow

Marketo

Sendoso

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran, Inc. is seeking a Senior Marketing Manager to drive regional brand awareness, demand, and pipeline in the Commercial sector.

You’ll lead multi-channel programs, partner with sales to execute 1:1 and 1:Few ABM efforts, and coordinate with product marketing on messaging for target accounts. The role demands a proven track record in B2B lead generation, strong communication, and the ability to manage multiple initiatives in a fast-paced environment.