Lifecycle Marketing Manager - B2B Demand & Nurture (Hybrid)

Fivetran; Michigan; Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

RSU stock grants

Monthly cell phone stipend

Professional development and training

Job summary

Fivetran in Oakland, CA is seeking a Lifecycle Marketing Manager to drive prospect engagement across our global Commercial business. You will own email strategy and build automated journeys to nurture new business prospects through the buying journey.

You will collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach, with a data-driven approach to improving conversion and business impact.

Qualifications

• 4+ years of relevant B2B marketing experience.
• Hands-on Marketo experience building automated journeys and segmentation.
• Strong copywriting and email design knowledge.
• Data-driven with KPI tracking and experiments.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills

Email marketing

Lead nurture

Marketo

Lifecycle marketing

B2B marketing

Campaign reporting

Tools

Marketo

Google Analytics

Job description

Fivetran in Oakland, CA is seeking a Lifecycle Marketing Manager to drive prospect engagement across our global Commercial business. You will own email strategy and build automated journeys to nurture new business prospects through the buying journey.

You will collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns and prospect outreach, with a data-driven approach to improving conversion and business impact.