Lifecycle Marketing Manager - B2B Nurture & Pipeline

Fivetran; New York (NY); Hybrid; USD 121,000 - 145,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time off / flexible/unl�

RSU stock grants

Professional development and training

Company virtual happy hours, free food

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran seeks a Lifecycle Marketing Manager to drive prospect engagement and conversion in our Commercial business. You’ll own email strategy, build automated journeys, and collaborate with demand generation, content, and sales to align campaigns with the buying journey.

Ideal candidates have 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven mindset to improve conversion and pipeline. This full-time hybrid role is based in New York.

Qualifications

• 4+ years of relevant B2B marketing experience.
• Hands-on experience with Marketo, including building automated journeys and audience segmentation.
• Proven ability to develop and optimize nurture campaigns that drive prospect engagement.
• Strong email copywriting skills and understanding of email design, deliverability, and QA.
• Lifecycle mindset with ability to tailor experiences by buyer needs and funnel stage.
• Data-driven approach to defining KPIs, experiments, and actionable insights.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement and pipeline growth.
• Build and optimize automated nurture journeys guiding prospects through the buying process.
• Develop audience segmentation and personalization in partnership with Demand Gen, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach.
• Manage the email calendar, frequency, QA, deployment, and optimization with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution.
• Partner with Marketing Operations to build campaigns in Marketo and ensure deliverability and privacy compliance.

Skills

Email marketing

Lifecycle marketing

B2B marketing

Campaign analytics

Copywriting

Collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Marketo

Job description

Fivetran seeks a Lifecycle Marketing Manager to drive prospect engagement and conversion in our Commercial business. You’ll own email strategy, build automated journeys, and collaborate with demand generation, content, and sales to align campaigns with the buying journey.

Ideal candidates have 4+ years in B2B marketing, hands-on Marketo experience, and a data-driven mindset to improve conversion and pipeline. This full-time hybrid role is based in New York.