Lifecycle Marketing Manager: B2B Email & Pipeline Growth

Content Creators; Austin (TX); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

RSU stock grants

Professional development

Team events

Phone stipend

Mental health resources

Job summary

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time.

You will collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns. The ideal candidate brings experience in B2B demand generation and a data-driven approach to

Qualifications

• 4+ years of relevant B2B marketing experience with direct ownership of email marketing and lead nurture.
• Hands-on experience with Marketo, including building automated journeys, segmentation, personalization, and reporting.
• Proven ability to develop and optimize nurture campaigns that drive engagement.
• Strong email copywriting skills and understanding of deliverability and QA best practices.
• Lifecycle mindset to build experiences based on buyer needs and funnel stage.
• Data-driven KPI design, experimentation, and translating results into insights.
• Strong collaboration and communication skills.
• Ownership mindset, critical thinking, and ability to manage multiple priorities.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects, driving engagement, lead-to-MQL conversion, and pipeline growth.
• Build and optimize automated nurture journeys that guide prospects through the buying process, using behavior, interests, and funnel stage to deliver relevant messaging.
• Develop audience segmentation and personalization strategies in partnership with demand generation, sales, and marketing operations.
• Craft compelling email copy and collaborate with product marketing, content, and brand teams to drive engagement, demo requests, and conversions.
• Connect email nurture with digital campaigns, paid media, web experiences, and BDR outreach to create coordinated prospect journeys.
• Manage the email calendar, contact frequency, and campaign production process, including quality assurance, deployment, and ongoing optimization in partnership with marketing operations.
• Plan and execute experiments across messaging, content, design, timing, and frequency to improve email and nurture performance.
• Define KPIs and report on engagement, lead-to-MQL conversion, and pipeline contribution, translating results into actionable recommendations.
• Partner with Marketing Operations to build campaigns in Marketo, maintain database health and deliverability, and ensure compliance with applicable privacy requirements.

Skills

B2B marketing

Email marketing

Audience segmentation

Personalization

Lifecycle marketing

KPIs & analytics

Collaboration

Project management

Tools

Marketo

Google Analytics

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across its global Commercial business. You will own email strategy and execution, building personalized, automated journeys that deliver the right message at the right time.

You will collaborate with demand generation, content, marketing operations, and sales to connect email nurture with broader campaigns. The ideal candidate brings experience in B2B demand generation and a data-driven approach to