Lifecycle Marketing Manager — B2B Demand Growth

Fivetran; Austin (CO); On-site; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away from work

RSU stock grants

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran in the United States is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our Commercial business. This role blends email marketing with a lifecycle mindset to nurture new business prospects through the buying journey.

You will own email strategy and automated journeys, develop segmentation and personalization, craft compelling copy, and collaborate with product, content, and sales teams to deliver relevant messaging and measurable pipeline growth.

Qualifications

• 4+ years of B2B marketing experience with email and nurture programs.
• Hands-on Marketo experience with journey building and reporting.
• Proven ability to create compelling email copy and personalized content.

Responsibilities

• Own email marketing strategy and execution for Commercial new business prospects.
• Build automated nurture journeys based on behavior and funnel stage.
• Develop segmentation and personalization with cross-functional teams.
• Craft email copy and collaborate with product, content, and brand teams.
• Coordinate nurture with digital campaigns and BDR outreach.
• Manage email calendar, cadence, QA, and deployment with ops.
• Plan experiments to improve email and nurture performance.
• Define KPIs and report on engagement and pipeline contribution.
• Partner with Marketing Ops to ensure data health and compliance.

Skills

Email marketing

Lifecycle marketing

Lead nurturing

KPIs & reporting

Collaboration & communication

Tools

Marketo

Google Analytics

SFDC

Chat GPT

Claude

Looker

Job description

Fivetran in the United States is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our Commercial business. This role blends email marketing with a lifecycle mindset to nurture new business prospects through the buying journey.

You will own email strategy and automated journeys, develop segmentation and personalization, craft compelling copy, and collaborate with product, content, and sales teams to deliver relevant messaging and measurable pipeline growth.