Senior B2B Marketing Manager — Demand & Growth (Hybrid)

Fivetran, Inc.; Austin (TX); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

Employer-paid medical insurance

Paid time off

Professional development

Team events

Job summary

Fivetran, Inc. is seeking a Senior Marketing Manager to drive brand awareness, demand, and pipeline for its Commercial business.

The role is a full-time hybrid position based in our Denver, Austin, Philadelphia, Oakland or New York City offices, supporting North American sales with impactful marketing programs. The ideal candidate brings 5+ years of B2B marketing experience, a proven lead-generation track record in the commercial market, and strong cross-functional collaboration skills to

Qualifications

• 5+ years of experience in B2B marketing, focusing on the commercial market.
• Proven track record of developing and executing lead generation programs.

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work with marketing teams to implement targeted, multi-channel demand generation programs.
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize accounts and develop targeted ABM campaigns.
• Plan and execute 1:few regional events to deepen relationships with decision-makers.
• Collaborate with sales for seamless handoffs of qualified leads.
• Monitor KPIs to measure program effectiveness.
• Work with product marketing on messaging and content plans.
• Build relationships with cross-functional teams, vendors, and partners.

Skills

B2B marketing

Lead generation

ABM

Cross-functional collaboration

Data-driven marketing

Tools

DemandBase

Webflow

Marketo

Sendoso

SFDC

Chat GPT

Claude

Looker

Job description

Fivetran, Inc. is seeking a Senior Marketing Manager to drive brand awareness, demand, and pipeline for its Commercial business.

The role is a full-time hybrid position based in our Denver, Austin, Philadelphia, Oakland or New York City offices, supporting North American sales with impactful marketing programs. The ideal candidate brings 5+ years of B2B marketing experience, a proven lead-generation track record in the commercial market, and strong cross-functional collaboration skills to