B2B Lifecycle Email Marketing Manager (Hybrid)

Fivetran, Inc.; Philadelphia (Philadelphia County); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

Professional development and training

Company virtual happy hours

Monthly cell phone stipend

Mental health resources for all

Job summary

Fivetran, Inc. is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our global Commercial team. You will own email strategy, build personalized journeys, and collaborate across demand gen, content, ops, and sales to connect nurture with broader campaigns.

The ideal candidate brings 4+ years in B2B marketing, hands-on Marketo skills, and a data-driven approach to improving conversion and pipeline impact.

Qualifications

• 4+ years of relevant B2B marketing experience with ownership of email marketing and lead nurture.
• Hands-on Marketo experience: automated journeys, segmentation, personalization and reporting.
• Proven ability to develop/Nurture campaigns that drive engagement.
• Strong email copywriting, design, deliverability, QA knowledge.
• Lifecycle mindset with buyer-focused experiences based on behavior and funnel stage.
• Data-driven KPIs, experiments, and actionable insights.
• Collaborative, with strong communication and ownership.

Responsibilities

• Own email marketing strategy and execution for Commercial prospects, driving engagement and pipeline growth.
• Build automated nurture journeys guiding prospects through the buying process.
• Develop audience segmentation and personalization with cross‑functional teams.
• Craft compelling email copy and collaborate with marketing, product, and brand teams.
• Connect email nurture with digital campaigns, paid media, and outbound outreach.
• Manage email calendar, cadence, QA, deployment, and optimization with marketing ops.
• Plan experiments across messaging, content, timing, and frequency to improve performance.
• Define KPIs and report on engagement, lead‑to‑MQL conversion, and pipeline impact.
• Partner with Marketing Operations to maintain data health, deliverability, and privacy compliance.

Skills

Marketo

B2B marketing

Email campaigns

Lifecycle mindset

Audience segmentation

Personalization

Copywriting

Campaign reporting

Data-driven KPIs

Collaboration

Tools

Marketo

Job description

Fivetran, Inc. is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversion across our global Commercial team. You will own email strategy, build personalized journeys, and collaborate across demand gen, content, ops, and sales to connect nurture with broader campaigns.

The ideal candidate brings 4+ years in B2B marketing, hands-on Marketo skills, and a data-driven approach to improving conversion and pipeline impact.