Lifecycle Marketing Manager: B2B Email & Automation

Content Creators; Denver (CO); Hybrid; USD 113,000 - 135,000; Full time

Benefits offered by this job

100% employer-paid medical insurance

Generous paid time away

RSU stock grants

Professional development and training

Team events and virtual socials

Monthly cell phone stipend

Mental health support platform

Job summary

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversions for our global Commercial business from the Denver area. You will own email strategy, build personalized journeys, and collaborate across demand generation, content, ops, and sales to connect nurture with broader campaigns.

The ideal candidate has 4+ years in B2B marketing, hands-on Marketo use, and a data-driven mindset to improve conversion and pipeline impact.

Qualifications

• 4+ years of relevant B2B marketing experience with email ownership.
• Hands-on Marketo experience building journeys and segments.
• Proven ability to optimize nurture campaigns for engagement.
• Strong copywriting, design sense, deliverability, QA best practices.
• Lifecycle mindset with data-driven KPI ownership and experiments.
• Collaborates across demand gen, content, ops, and sales.

Responsibilities

• Own email strategy and execution for Commercial new business prospects.
• Build automated nurture journeys guiding prospects through buying stages.
• Develop audience segmentation and personalization with cross‑functional teams.
• Craft email copy and coordinate with product marketing and brand teams.
• Align email nurture with digital campaigns and BDR outreach.
• Manage calendar, cadence, QA, deployment, and optimization with ops.
• Plan experiments across messaging, design, timing, and frequency.
• Define KPIs and report engagement, MQLs, and pipeline impact.
• Partner with Marketing Ops to ensure deliverability and privacy compliance.

Skills

Email marketing ownership

Lead nurture programs

Marketo expertise

Audience segmentation

Campaign reporting

Lifecycle marketing

Tools

Marketo

Google Analytics

SFDC (Salesforce)

ChatGPT

Claude

Looker

Job description

Fivetran is seeking a Lifecycle Marketing Manager to drive prospect engagement and conversions for our global Commercial business from the Denver area. You will own email strategy, build personalized journeys, and collaborate across demand generation, content, ops, and sales to connect nurture with broader campaigns.

The ideal candidate has 4+ years in B2B marketing, hands-on Marketo use, and a data-driven mindset to improve conversion and pipeline impact.