B2B Demand Gen Senior Marketing Manager (Hybrid)

Fivetran, Inc.; Denver (CO); Hybrid; USD 136,000 - 170,000; Full time

Benefits offered by this job

Medical insurance

Paid time off

Professional development

Team events

Cell phone stipend

Mental health resources

Job summary

Fivetran, a leading data integration company, seeks a Senior Marketing Manager for its Commercial segment. You will drive brand awareness, demand, and pipeline for North America with cross-functional teams, executing multi-channel campaigns and ABM programs to accelerate opportunities.

The role is a full-time hybrid position based in Denver/CO—with potential offices in Austin, Philadelphia, Oakland, or New York City.

Qualifications

• 5+ years in B2B marketing, commercial focus.
• Proven track record in lead generation programs.
• Excellent communication and collaboration with stakeholders.
• Ability to manage multiple projects in a fast-paced environment.
• Data-driven approach to marketing strategy and measurement.

Responsibilities

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Collaborate across marketing to implement multi-channel demand generation campaigns.
• Manage program execution for influencer, email, events, and sales plays.
• Partner with sales to target key accounts and develop ABM campaigns to accelerate pipeline.
• Plan regional events and executive dinners to strengthen relationships with decision-makers.
• Work with sales to ensure rapid lead handoff and effective follow-up to improve conversions.
• Monitor KPIs to measure program effectiveness and progress to targets.
• Collaborate with product marketing on messaging and content plans.
• Build relationships with cross-functional teams and external partners.

Skills

B2B marketing

Lead generation

Collaboration

Communication

Data-driven marketing

Tools

DemandBase

Webflow

Marketo

Sendoso

SFDC

ChatGPT

Claude

Looker

Job description

Fivetran, a leading data integration company, seeks a Senior Marketing Manager for its Commercial segment. You will drive brand awareness, demand, and pipeline for North America with cross-functional teams, executing multi-channel campaigns and ABM programs to accelerate opportunities.

The role is a full-time hybrid position based in Denver/CO—with potential offices in Austin, Philadelphia, Oakland, or New York City.