Hybrid Senior Marketing Manager — Data-Driven B2B Growth

Fivetran, Inc.; Oakland (CA); Ibrido; USD 145.000 - 181.000; Tempo pieno

Vantaggi offerti da questo lavoro

Employer-paid medical insurance

Paid time off

Professional development

Team events

Cell phone stipend

Mental health resources

Descrizione del lavoro

Fivetran, Inc. is seeking a Senior Marketing Manager to drive brand awareness, demand, and pipeline for the Commercial segment. You will support North America sales with multi-touch programs, applying a data-driven approach to optimize lead generation in a fast-paced environment.

This full-time hybrid role can be based in Denver, Austin, Philadelphia, Oakland, or NYC, and emphasizes strong collaboration with sales, product marketing, and partners to deliver measurable results.

Competenze

• 5+ years of experience in B2B marketing with a focus on the commercial business market.
• Proven track record of success in developing and executing lead generation programs within the commercial market.
• Excellent communication and collaboration skills across internal and external stakeholders.
• Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Data-driven approach with the knack for translating data insights into actionable marketing strategies.

Mansioni

• Develop and execute a comprehensive regional marketing strategy to drive brand awareness, demand, and pipeline.
• Work closely with teams across marketing to formulate and execute targeted, multi-channel demand generation programs, using a mix of inbound and outbound marketing tactics.
• Manage program execution for influencer marketing, email marketing, events, sales plays and more.
• Partner with sales to prioritize top prospect accounts and develop targeted 1:few and 1:1 ABM campaigns that build awareness, increase engagement, create new opportunities, and accelerate pipeline progression.
• Plan and execute 1:few regional events, including executive dinners, networking events, and partner programs, tailored to deepen relationships with key decision-makers at prospect accounts.
• Work closely with sales to ensure a seamless handoff of qualified leads, enabling speed-to-lead and effective sales follow-up to drive conversion rates.
• Closely monitor KPIs and metrics to measure program effectiveness and progress to targets.
• Collaborate with product marketing to develop relevant messaging, positioning, and segment-specific content plans.
• Build and maintain relationships with cross-functional teams, vendors, agencies, and strategic partners to foster positive relationships and drive results.

Conoscenze

B2B marketing

Lead generation

ABM

Multi-channel marketing

Event marketing

Influencer marketing

Marketing analytics

Cross-functional collaboration

Strumenti

Marketo

Webflow

DemandBase

Looker

SFDC

Sendoso

ChatGPT

Claude

Descrizione del lavoro

Fivetran, Inc. is seeking a Senior Marketing Manager to drive brand awareness, demand, and pipeline for the Commercial segment. You will support North America sales with multi-touch programs, applying a data-driven approach to optimize lead generation in a fast-paced environment.

This full-time hybrid role can be based in Denver, Austin, Philadelphia, Oakland, or NYC, and emphasizes strong collaboration with sales, product marketing, and partners to deliver measurable results.