Senior Marketing Data & Insights Analyst

Socket.dev; Plano (TX); On-site; USD 73,000 - 96,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401k

Paid time off

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, a Networked Experience Agency, seeks a data-driven professional to support day-to-day reporting for client marketing efforts. You will work on brand campaigns, acquisition campaigns, and online testing strategy, managing performance data across display, search, and social channels.

You will deliver recurring reports and dashboards, analyze data to tell a performance story for senior leadership, and help with measurement plans and research across project lifecycles.

Qualifications

• 3+ years of work experience in a relevant industry.
• Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging).
• Familiarity with Excel and/or other data analysis tools such as SQL or Tableau.
• Client relationship and communication skills; comfortable presenting to senior leadership.

Responsibilities

• Lay groundwork and contribute to day-to-day reporting needs for client marketing efforts.
• Keep a pulse on day-to-day performance data across display, search, and social campaigns.
• Create recurring reports and dashboards in various systems and databases.
• Analyze data to tell a performance story for senior leadership.

Skills

Digital marketing

Data technologies

Excel

SQL

Tableau

Client communication

Education

Bachelor’s degree or equivalent

Tools

Google Campaign Manager

Microsoft Office Suite

Paid Social Tools

Job description

Digitas, a Networked Experience Agency, seeks a data-driven professional to support day-to-day reporting for client marketing efforts. You will work on brand campaigns, acquisition campaigns, and online testing strategy, managing performance data across display, search, and social channels.

You will deliver recurring reports and dashboards, analyze data to tell a performance story for senior leadership, and help with measurement plans and research across project lifecycles.