Senior Data & Insights Analyst

Publicis Groupe; Boston (MA); Hybrid; USD 73,000 - 108,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Digitas, part of Publicis Groupe, is seeking a Senior Analyst in Boston to build data-driven foundations for marketing efforts. You will analyze large datasets, generate actionable insights, and present strategic recommendations to clients across display, search, social, and email channels.

The role emphasizes creating measurement plans, conducting primary and secondary research, and collaborating with internal teams to drive client success in a fast-paced environment.

Qualifications

• 3-5 years of analytics or strategy experience.
• A four-year college degree.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience communicating with internal and external stakeholders at a variety of levels.
• Fluency with Excel (including pivot tables and vlookups) and/or other data analysis tools such as SQL or Tableau.
• Comfortable in a fast-paced and deadline-driven environment.
• Familiarity with prompt-based interaction and commonly used generative AI tools is a plus.

Responsibilities

• Instituting frameworks across project and campaign lifecycles, including measurement plans, primary and secondary research, and performance reporting.
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients.
• Connecting the dots across channels through data to provide a holistic view of marketing efforts.
• Communicating with clients regularly on scheduled deliverables and ad-hoc requests.
• Collaborating with internal teams and external partners to drive success for client’s business goals.

Skills

Excel

SQL

Tableau

Education

Bachelor's degree

Job description

Digitas, part of Publicis Groupe, is seeking a Senior Analyst in Boston to build data-driven foundations for marketing efforts. You will analyze large datasets, generate actionable insights, and present strategic recommendations to clients across display, search, social, and email channels.

The role emphasizes creating measurement plans, conducting primary and secondary research, and collaborating with internal teams to drive client success in a fast-paced environment.