Senior Marketing Operations Analyst - Data-Driven Campaigns

Publicis Groupe ANZ; Chicago, Northern (IL, KY); Hybrid; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

401K

Paid time off

Parental leave

Tuition reimbursement

Job summary

Digitas, part of Publicis Groupe, is seeking a Marketing Operations Senior Analyst in Chicago. You will design and manage cross-channel programs, leveraging marketing automation platforms to maximize efficiency for client campaigns.

You will work with internal and vendor teams on data-driven email, mobile and direct mail initiatives, ensuring data quality, best practices, and personalization through automation and AI-enabled insights.

Qualifications

• 2 to 4 years of experience in a direct marketing environment with data-oriented responsibility.
• Experience with email channel execution, journey orchestration, and mobile messaging preferred.
• Familiarity with CAN-SPAM and GDPR compliance and marketing technology landscape.
• Proficient in enterprise-level Marketing Automation tools; strong vendor coordination.

Responsibilities

• Design, execute and manage cross-channel marketing programs in marketing platforms.
• Coordinate cross-channel execution: email, direct mail, SMS, mobile messaging.
• Assess data availability to determine operational requirements and data needs.
• Manage lists and data in marketing automation platforms and perform QC.
• Collaborate with clients and vendors to optimize program design and efficiency.
• Leverage automation/AI opportunities to personalize campaigns and improve throughput.
• Develop data processing specifications for vendors and client IT organizations.
• Build and maintain client relationships, advising on best practices and tech innovations.

Skills

Marketing automation

Email service provider

Salesforce Marketing Cloud

AMPscript

Data management

Vendor management

Project management

Cross-functional collaboration

CAN-SPAM & GDPR

Microsoft Excel

Tools

Salesforce Marketing Cloud

AMPscript

Job description

Digitas, part of Publicis Groupe, is seeking a Marketing Operations Senior Analyst in Chicago. You will design and manage cross-channel programs, leveraging marketing automation platforms to maximize efficiency for client campaigns.

You will work with internal and vendor teams on data-driven email, mobile and direct mail initiatives, ensuring data quality, best practices, and personalization through automation and AI-enabled insights.