Senior Data & Insights Analyst — Growth & ROAS

Publicis Group; Chicago, Northern (IL, KY); Hybrid; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical coverage

Dental & Vision insurance

401(k)

Paid time off

Job summary

Digitas, part of Publicis Groupe, in Chicago, IL, is seeking a Senior Analyst to build data-driven foundations for marketing campaigns and site optimization. You will analyze large data sets, deliver cross-channel insights, and present actionable recommendations to clients and internal teams.

The role emphasizes rapid, accurate reporting and collaboration across media and data teams. The ideal candidate has 3–5 years in analytics or strategy, a four-year degree, strong Excel and SQL skills, and

Qualifications

• 3–5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience communicating with internal and external stakeholders at a variety of levels.
• Fluency with Excel, including pivot tables, VLOOKUPs, and other common data analysis functions.
• Experience with SQL and dashboarding tools such as Google Data Studio or Tableau.
• Familiarity with web analytics platforms, such as Google Analytics or Adobe Analytics, and advertising platforms, such as Google Ads or Meta Ads, is a plus.
• Experience using generative AI tools, such as Microsoft Copilot, ChatGPT, Gemini, or Claude, to support analytics work, research, coding, or documentation is a plus.
• Strong paid search experience preferred, with e-commerce or direct-to-consumer media and retail media measurement experience also considered a plus.
• Comfortable working in a fast-paced, deadline-driven environment.

Responsibilities

• Supporting media forecasting, budget pacing, and performance reporting across paid media channels.
• Diving into large data sets, uncovering insights, and providing impactful recommendations to clients.
• Connecting the dots across channels through data, including display media, site, search, and social, to provide a holistic view of marketing efforts.
• Communicating with clients regularly on scheduled deliverables and ad hoc requests.
• Collaborating with internal teams and external partners to support the client’s business goals.
• Analyzing site and media data to inform daily and weekly optimizations that improve ROAS and conversion rate.
• Partnering with data engineering and automation resources to implement databases for reporting and data visualization.
• Identifying and recommending test-and-learn opportunities, and creating, implementing, and measuring test designs with media teammates.

Skills

Analytics

Stakeholder communication

Advanced Excel

SQL

Data visualization

Digital marketing insight

Attention to detail

Education

Bachelor's degree

Tools

SQL

Google Data Studio

Tableau

Google Analytics

Adobe Analytics

Google Ads

Meta Ads

Microsoft Copilot

ChatGPT

Gemini

Claude

Excel

Job description

Digitas, part of Publicis Groupe, in Chicago, IL, is seeking a Senior Analyst to build data-driven foundations for marketing campaigns and site optimization. You will analyze large data sets, deliver cross-channel insights, and present actionable recommendations to clients and internal teams.

The role emphasizes rapid, accurate reporting and collaboration across media and data teams. The ideal candidate has 3–5 years in analytics or strategy, a four-year degree, strong Excel and SQL skills, and