Website Analytics & Dashboards Analyst

Publicis Groupe; Plano, Northern (TX, KY); Hybrid; USD 56,000 - 77,000; Full time

Job summary

Digitas, the Networked Experience Agency within the Publicis Groupe, is seeking a data-driven professional to support daily client marketing reporting focused on website analytics. You will work across reporting systems to build recurring reports and dashboards and assist with ad hoc, monthly, and quarterly requests.

You will interpret data to uncover trends, optimize client performance, and contribute to marketing initiatives across project lifecycles, including measurement plans and research.

Qualifications

• 1-2 years of work experience in a marketing and/or data driven environment
• Passion for data discovery, eagerness to learn in a constantly-changing space, and a natural curiosity
• Familiarity with Excel (formulas/pivots), experience with other data analysis tools such as Adobe Analytics, SQL, Tableau/ Power BI, or Python a plus
• Comfortable in a fast-paced and deadline-driven environment
• Strong communication skills and attention to detail is a must

Responsibilities

• You’ll lay the groundwork and contribute to day-to-day reporting needs for client marketing efforts, specifically focusing on website analytics
• Work in a variety of reporting systems and databases for the creation of recurring reports and dashboards. Supporting ad hoc requests, monthly, and quarterly reports
• Interpret data and help to identify nuances, trends, or issues in order to optimize our clients’ business
• Opportunity to support marketing initiatives across project and campaign lifecycles, including measurement and/or testing plans, primary and secondary research, and performance reporting

Skills

Excel

Adobe Analytics

SQL

Tableau

Power BI

Python

Data analysis

Communication

Attention to detail

Tools

Adobe Analytics

SQL

Tableau

Power BI

Python

Job description

Digitas, the Networked Experience Agency within the Publicis Groupe, is seeking a data-driven professional to support daily client marketing reporting focused on website analytics. You will work across reporting systems to build recurring reports and dashboards and assist with ad hoc, monthly, and quarterly requests.

You will interpret data to uncover trends, optimize client performance, and contribute to marketing initiatives across project lifecycles, including measurement plans and research.