Senior Data & Insights Analyst, Cross-Channel Marketing

Publicis Groupe Holdings B.V; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Job summary

Digitas in Chicago is seeking a Senior Analyst who can analyze massive data sets, deliver cross-channel insights, and communicate strategic ideas to clients. You will build the data-driven foundation for campaigns, site optimization, and testing strategies across multiple channels.

The role requires 3–5 years in analytics or strategy, a four-year degree, and proficiency with Excel, SQL, and dashboarding tools.

Qualifications

• 3–5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends in the digital landscape.
• Experience communicating with internal and external stakeholders at various levels.
• Excel fluency, including pivot tables, VLOOKUPs, and data analysis functions.
• Experience with SQL and dashboarding tools such as Google Data Studio or Tableau.
• Familiarity with web analytics platforms like Google Analytics or Adobe Analytics, and advertising platforms like Google Ads or Meta Ads is a plus.
• Experience using generative AI tools to support analytics work, research, coding, or documentation is a plus.
• Strong paid search experience preferred, ecommerce or DTC/retail media measurement experience a plus.
• Comfortable in a fast-paced, deadline-driven environment.

Responsibilities

• Supporting media forecasting, budget pacing, and performance reporting across paid media channels.
• Diving into large data sets, uncovering insights, and providing actionable recommendations to clients.
• Connecting dots across channels to provide a holistic view of marketing efforts.
• Communicating with clients regularly on scheduled deliverables and ad hoc requests.
• Collaborating with internal teams and external partners to support client goals.
• Analyzing site and media data to inform daily/weekly optimizations (ROAS and conversion rate).
• Partnering with data engineering to implement reporting databases and data visualization.
• Identifying and recommending test-and-learn opportunities and designing tests with media teammates.

Skills

Digital marketing

Communication with stakeholders

Deadline-driven

Education

Bachelor's degree

Tools

SQL

Google Data Studio

Tableau

Google Analytics

Adobe Analytics

AI tools like Copilot / ChatGPT

Job description

Digitas in Chicago is seeking a Senior Analyst who can analyze massive data sets, deliver cross-channel insights, and communicate strategic ideas to clients. You will build the data-driven foundation for campaigns, site optimization, and testing strategies across multiple channels.

The role requires 3–5 years in analytics or strategy, a four-year degree, and proficiency with Excel, SQL, and dashboarding tools.