Senior Data & Insights Analyst — Cross-Channel Growth

Digitas North America; Chicago (IL); On-site; USD 73,000 - 101,000; Full time

Benefits offered by this job

Medical insurance

401(k) plan

Dental coverage

Job summary

Digitas North America is seeking a Senior Analyst to build the strategic and tactical foundation for data-driven marketing. You will analyze massive data sets and provide cross-channel recommendations to drive client growth.

You will collaborate with media, analytics, and engineering teams to optimize campaigns, inform decisions, and deliver actionable insights to clients in a fast-paced agency environment.

Qualifications

• 3–5 years of experience in analytics or strategy.
• A four-year college degree.
• Passion for digital marketing and emerging trends.
• Experience communicating with stakeholders at varying levels.
• Fluency with Excel, including pivot tables and VLOOKUPs.
• Experience with SQL and dashboarding tools (Google Data Studio/Tableau).
• Familiarity with Google Analytics/Adobe Analytics and ad platforms is a plus.
• Experience using generative AI tools to support analytics work is a plus.

Responsibilities

• Support media forecasting, budget pacing, and performance reporting across paid media channels.
• Dive into large data sets to uncover insights and provide recommendations.
• Connect data across channels for a holistic view of marketing efforts.
• Communicate regularly with clients on deliverables and requests.
• Collaborate with internal teams and external partners to support client goals.
• Analyze site and media data to inform optimizations affecting ROAS and conversions.
• Partner with data engineering to implement databases for reporting and visualization.
• Identify and test test-and-learn opportunities with media teammates.
• Work in a fast-paced, deadline-driven environment.

Skills

Analytics

Strategic thinking

Excel

SQL

AI tools

Education

Bachelor's degree

Tools

Google Data Studio

Tableau

Job description

Digitas North America is seeking a Senior Analyst to build the strategic and tactical foundation for data-driven marketing. You will analyze massive data sets and provide cross-channel recommendations to drive client growth.

You will collaborate with media, analytics, and engineering teams to optimize campaigns, inform decisions, and deliver actionable insights to clients in a fast-paced agency environment.