Commerce Media Analyst: Data-Driven Campaign Optimizer

Socket.dev; Chicago (IL); On-site; USD 54,000 - 72,000; Full time

Job summary

Digitas is seeking an Analyst to drive performance for major brands through digital campaign management and data-informed optimization. You will manage self-serve and direct-buy campaigns across retailers and retail media networks, and collaborate with offshore teams on analytics tasks.

You will develop client-facing reports, follow industry trends, and ensure diligence and accuracy across the full campaign lifecycle.

Qualifications

• Familiar with digital advertising and programmatic basics.
• Able to organize and manage detailed work across campaigns.
• Strong analytical skills for optimizing performance.
• Excellent written and verbal communication abilities.

Responsibilities

• Execute, manage, and optimize digital media campaigns and programs for clients, including direct buys.
• Maintain relations with platform and publisher partners and lead meetings.
• Assess media offerings and propose new opportunities.
• Manage Prisma campaign setup, I/O, and campaign artifacts for launches.
• Run QA to ensure correct implementation, pacing, and performance.

Skills

Digital media familiarity

Advanced MS Excel

Analytical thinking

Excellent communication

Problem solving

AI tools awareness

Organizational skills

Fast learner

Education

Bachelor's degree

Tools

ChatGPT

Google Gemini

DALL·E

Midjourney

Job description

Digitas is seeking an Analyst to drive performance for major brands through digital campaign management and data-informed optimization. You will manage self-serve and direct-buy campaigns across retailers and retail media networks, and collaborate with offshore teams on analytics tasks.

You will develop client-facing reports, follow industry trends, and ensure diligence and accuracy across the full campaign lifecycle.