Senior Marketing Analytics Strategist (Remote)

Point; United States; Remote; USD 110,000 - 156,000; Full time

Benefits offered by this job

Generous health benefits

Unlimited PTO

Flexible remote work

Parental leave

Equity

401K

Home office stipend

Job summary

Point is hiring a Sr. Analyst, Marketing Analytics to join the Growth Marketing analytics team. You’ll measure and report across paid media channels, own dashboards, and maintain SQL/dbt pipelines to keep measurement accurate and scalable.

The role balances hands-on dashboards and data modeling with deep analysis, requiring independence and comfort using AI tools to amplify impact. Remote-first within the US with team collaboration and growth opportunities.

Qualifications

• 4+ years of experience in marketing or media analytics in a D2C environment with multi-million dollar monthly budgets.
• Strong SQL skills; comfortable writing and debugging queries independently; exposure to dbt and GitHub is a must.
• Experience building and maintaining dashboards in Sigma, Tableau, or a comparable BI tool.
• Solid understanding of paid media metrics: CPC, CPA, ROAS, CAC.
• Familiarity with martech and measurement tooling: pixel configuration, conversion tracking; experience with GTM and Hightouch.
• Familiarity with attribution concepts; exposure to incrementality testing or MMM is a plus.
• Self-directed: able to move a project forward with minimal guidance; comfortable using AI tools in daily workflows.

Responsibilities

• Channel Reporting & Root Cause Analysis: Own regular performance monitoring and insights to optimize campaigns across SEM, Paid Social, Display, and CTV.
• Dashboard Development & Maintenance: Build and maintain dashboards in Sigma for a clear, reliable view of paid media performance.
• SQL & Data Model Maintenance: Write, update, and maintain SQL queries and dbt models to support evolving needs.
• Martech & Measurement Operations: Configure and QA pixels in GTM, manage conversions via Hightouch, troubleshoot measurement issues.
• Campaign Experimentation: Support design and analysis of A/B tests and geo-experiments across creative, audience, and media tactics.
• Attribution & Measurement: Contribute to attribution, incrementality, and forecasting work; maintain measurement frameworks.

Skills

SQL proficiency

Self-directed

Tools

Sigma

dbt

GitHub

Google Tag Manager

Hightouch

Tableau

Job description

Point is hiring a Sr. Analyst, Marketing Analytics to join the Growth Marketing analytics team. You’ll measure and report across paid media channels, own dashboards, and maintain SQL/dbt pipelines to keep measurement accurate and scalable.

The role balances hands-on dashboards and data modeling with deep analysis, requiring independence and comfort using AI tools to amplify impact. Remote-first within the US with team collaboration and growth opportunities.