Senior Marketing Analytics Lead - Remote and Growth

Niche; Portland (ME); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

100% paid employee health plan

Parental leave (12 weeks)

Remote-friendly with flexible office/遥

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. You will partner with Marketing, Growth, and Lifecycle teams to surface insights, make data-driven recommendations, and stay with the work through decisions.

You will work across Marketo, Salesforce, and Snowflake to define metrics, build dashboards, and ensure reliable attribution and forecasting. A strong SQL and analytics background is essential.

Qualifications

• Bachelor's degree or higher in business, data science, stats, economics or marketing.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads), including attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, and pipeline contribution.
• Experience with marketing automation, CRM, and attribution data (e.g., Marketo, Salesforce) and diagnosing data integration issues.
• Strong ability to translate complex analytics into clear, actionable insights for non-technical stakeholders.
• Experience in fast-paced, cross-functional environments; resilient to ambiguity.
• Senior proficiency in SQL; ability to write and troubleshoot complex queries.

Responsibilities

• Own marketing measurement end-to-end: tracking to reporting and recommendations.
• Define metrics and reporting for B2B pipeline and B2C growth analytics.
• Partner with Marketing and Growth to forecast and prioritize initiatives.
• Maintain and improve attribution modeling across Marketo Measure, Salesforce, and Snowflake.
• Build and maintain marketing dashboards and self-serve views for leadership.
• Monitor organic search analytics and SEO performance across pages and channels.
• Collaborate with Product/Data Engineering on event tracking and data models.
• Ensure data quality and methodological rigor in analyses.

Skills

Marketing analytics

SQL

Data visualization

Python or R

SEO analytics

CRM & attribution data

Campaign attribution

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Tools

GA4

Meta

Google Ads

Marketo/Marketo Measure

Salesforce

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. You will partner with Marketing, Growth, and Lifecycle teams to surface insights, make data-driven recommendations, and stay with the work through decisions.

You will work across Marketo, Salesforce, and Snowflake to define metrics, build dashboards, and ensure reliable attribution and forecasting. A strong SQL and analytics background is essential.