Senior Marketing Analytics Strategist (Remote)

Niche; Nashville (TN); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Health plan and wellness

Flexible PTO

Home office stipend

Parental leave

Remote-friendly / hybrid

Job summary

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. This senior contributor works with Marketing, Growth, and Product data teams to surface insights, recommended actions, and durable reporting that guides spend and strategy.

You will define metrics, build dashboards, and own attribution across Marketo Measure, Salesforce, and Snowflake, ensuring data quality while enabling fast decisions.

Qualifications

• Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field.
• 5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.
• Demonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.
• Hands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.
• Direct experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.
• Experience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.
• Proven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.
• Experience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.
• Senior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.
• Strong proficiency in data visualization and dashboarding platforms such as Tableau, Looker, Streamlit, or similar.
• Working knowledge of a modern data stack: Experience with Python or R.
• Direct experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.
• Experience contributing to a semantic layer or self-serve metrics layer.

Responsibilities

• Define which metrics matter for B2B marketing and pipeline analytics and where reporting lives.
• Measure channels and campaigns that produce pipeline and determine marketing-sourced lead value.
• Develop leading-indicator reporting for early pipeline health signals.
• Own the B2B attribution model in Marketo Measure and ensure reliable data flow with Salesforce and Snowflake.
• Support forecasting and pipeline reviews with clear methodologies and confidence levels.
• Own registration and acquisition measurement end to end: funnel performance, attribution, and user journey mapping.
• Collaborate with Growth Marketing on media mix and budget decisions and build forecasts.
• Partner with Growth Marketing and Lifecycle to size opportunities and design growth tests.
• Build and maintain marketing dashboards and self-serve views for ongoing questions.
• Measure organic search performance and ensure consistency across dashboards.

Skills

Marketing analytics

Web analytics

Paid media platforms

Attribution modeling

Marketing automation

SQL

Data visualization

Python / R

SEO analytics

Semantic layer

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Tools

Marketo

Salesforce

Snowflake

Job description

Niche is seeking a Senior Marketing Analyst to own how we measure and improve marketing performance across B2B and B2C domains. This senior contributor works with Marketing, Growth, and Product data teams to surface insights, recommended actions, and durable reporting that guides spend and strategy.

You will define metrics, build dashboards, and own attribution across Marketo Measure, Salesforce, and Snowflake, ensuring data quality while enabling fast decisions.