Senior Marketing Analytics Lead — Remote

Niche; Nashville (TN); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

Remote-friendly work model

Health plan

Flexible PTO

Home office stipend

Parental leave

Job summary

Niche is seeking a Senior Marketing Analyst to own measurement and optimization of its marketing engine for both B2B and B2C segments. You will define key metrics, build dashboards, and partner across Marketing, Growth, and Lifecycle teams to drive data-driven decisions.

You will work with Marketo, Salesforce, Snowflake, and dbt, applying rigorous analytics and AI-assisted techniques to improve pipeline health and user acquisition in a fully flexible, remote-friendly environment.

Qualifications

• Bachelor's degree in business, data science, statistics, economics, marketing, or related field.
• 5+ years in marketing analytics, growth analytics, or related data function.
• Experience owning marketing measurement end-to-end from tracking to reporting.
• Hands-on with consumer acquisition data and paid media platforms with attribution.
• B2B marketing and pipeline analytics experience, including multi-touch attribution.
• Experience with marketing automation, CRM, and attribution data (Marketo, Salesforce).
• Ability to translate complex analyses into actionable insights for non-technical stakeholders.
• Comfortable in a fast-paced, cross-functional environment and mentoring peers.
• Senior SQL proficiency and strong data visualization skills.
• Knowledge of Snowflake, dbt, and AI-assisted analytics.

Responsibilities

• Define metrics that matter for marketing and pipelines and where reporting lives.
• Own B2B attribution model in Marketo Measure and data flow between systems.
• Partner with Marketing and Sales to ensure reliable campaign tracking and attribution.
• Support forecasting and pipeline reviews with documented methodology.
• Own registration and acquisition measurement end-to-end for B2C growth.
• Build and maintain marketing dashboards and self-serve views.
• Collaborate with Product and Data Engineering to define event tracking and data models.
• Mentor analysts and promote AI-assisted analytics practices.

Skills

Web analytics

Paid media platforms

Attribution

SQL

Data visualization

Python or R

Education

Bachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or related field

Master's degree is a plus

5+ years experience in marketing analytics / data analytics

Tools

Marketo

Marketo Measure

Salesforce

Snowflake

dbt

GA4

Tableau

Job description

Niche is seeking a Senior Marketing Analyst to own measurement and optimization of its marketing engine for both B2B and B2C segments. You will define key metrics, build dashboards, and partner across Marketing, Growth, and Lifecycle teams to drive data-driven decisions.

You will work with Marketo, Salesforce, Snowflake, and dbt, applying rigorous analytics and AI-assisted techniques to improve pipeline health and user acquisition in a fully flexible, remote-friendly environment.