Senior Marketing Analyst: Growth & Insights (Remote)

Niche; Yuma (AZ); Remote; USD 94,000 - 117,000; Full time

Benefits offered by this job

100% paid health plan (medical, vision

Flexible PTO

401(k) with employer match

Job summary

Niche seeks a Senior Marketing Analyst to own measurement and improvement of its marketing engine across B2B and B2C domains. You will partner with marketing leadership to surface insights, define metrics, and build robust analytics that guide budget, channels, and product decisions.

You will work embedded with marketing, growth, and lifecycle teams, implementing rigorous SQL analyses, dashboards, and self-serve views to enable data-driven decisions and forecasting.

Qualifications

• Bachelor’s or higher in a related field; Master’s preferred

Responsibilities

• Own B2B marketing and pipeline analytics
• Own B2C growth analytics and registration analytics
• Develop and maintain marketing dashboards and self-serve views
• Define metrics and reporting foundations for marketing measurement
• Partner with Product and Data Engineering on event tracking and data models
• Mentor analysts and influence senior leadership with insights

Skills

SQL

Marketing analytics

Data visualization

Campaign attribution

Education

Bachelor's degree in Business Administration/Data Science/Statistics/Economics/Marketing

Master's degree is a plus

Tools

Marketo/Marketo Measure

Salesforce

dbt

Job description

Niche seeks a Senior Marketing Analyst to own measurement and improvement of its marketing engine across B2B and B2C domains. You will partner with marketing leadership to surface insights, define metrics, and build robust analytics that guide budget, channels, and product decisions.

You will work embedded with marketing, growth, and lifecycle teams, implementing rigorous SQL analyses, dashboards, and self-serve views to enable data-driven decisions and forecasting.