Senior Growth Marketing Analytics Lead

Point; United States; Híbrido; USD 120 000 - 180 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Health Insurance: platinum plans with

Unlimited vacation

Continued learning opportunities

Family friendly leave and flexible par

Remote work stipends ($50 cell + $50”)

Resumo da oferta

Point is seeking a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will partner with channel owners to measure and optimize paid media across SEM, Paid Social, Display, and CTV, owning dashboards, SQL queries, and measurement tooling.

You will work with AI-enabled workflows to accelerate insights, balance hands‑on execution with deep analysis, and contribute to attribution, experimentation, and forecasting across our omnichannel programs.

Qualificações

• 4+ years of experience in marketing or media analytics in a DTC environment with multi‑million dollar budgets.
• Strong SQL skills with the ability to write and debug queries independently.
• Experience building dashboards and data models to enable measurement and insights.

Responsabilidades

• Channel Reporting & Root Cause Analysis: monitor performance and generate insights to optimize campaigns across SEM, Paid Social, Display, and CTV.
• Dashboard Development & Maintenance: build and maintain dashboards in Sigma that give channel owners a clear view of performance.
• SQL & Data Model Maintenance: write/update SQL queries and dbt models to support evolving needs.
• Martech & Measurement Operations: configure QA pixels in GTM, manage conversions via Hightouch, troubleshoot measurement issues.
• Campaign Experimentation: assist design and analysis of A/B tests and geo‑experiments.
• Attribution & Measurement: contribute to attribution efforts, incrementality, and forecasting; monitor emerging channels like CTV.

Conhecimentos

Marketing analytics

SQL

dbt

Sigma/Tableau

Python

Ferramentas

Sigma

Tableau

dbt

GitHub

GTM

Hightouch

Descrição da oferta de emprego

Point is seeking a Sr. Analyst, Marketing Analytics to join our Growth Marketing analytics team. You will partner with channel owners to measure and optimize paid media across SEM, Paid Social, Display, and CTV, owning dashboards, SQL queries, and measurement tooling.

You will work with AI-enabled workflows to accelerate insights, balance hands‑on execution with deep analysis, and contribute to attribution, experimentation, and forecasting across our omnichannel programs.